Small Town…Big Dreams
Downtown Lake Charles, over a year after Hurricane Laura
The world gets so busy, it’s so easy to get lost in it. Even in our small town of Lake Charles, Louisiana, it can feel the same. Busy. Rushed. Small but big at the same time.
I could go on and on here, and I’m sure you could relate on some levels. It’s especially hard to stand out in a town, or area that doesn’t necessarily see your vision. And that’s okay, but it takes a lot of work.
But this isn’t a sad story. This is a story of perseverance. Drive. Seeing an opportunity and going for it.
Abandoned parking garage in Lake Charles, LA.
Lake Charles is a good place. Also a tough place. It’s an industry town, so it’s pretty hard for creatives and people in other professions. It can be challenging, but i’ve seen people rise up and make really great things here, out of nothing…Myself included.
See, I am also a Licensed Professional Counselor (LPC) here in Lake Charles. I stumbled upon videography during the beginning of the pandemic, and fell in LOVE! I found another way to be creative, other than music. Since then, I’ve continued to learn principles, the power of story, and how by using video can really be a game changer. It fully transformed my practice, allowing clients to find me, get a “feel” for me before they even scheduled an appointment. It has been truly amazing.
Video has the potential to tell a story in a completely different way!
So this blog is about big dreams. I have dreamed for a while now about being able to help other business owners stand out. That is what I have created here, on this website. It’s my go to…to STAND OUT! It’s so important in the world we live in to stand out, not only from a marketing perspective, but for your clients. Because I used video, clients were able to find a good fit for a therapist. Clients tell me that they struggle to sort through all the listings and know which one to choose.
How can your clients find you if you don’t communicate your message?????
In the recent months, I’ve connected with other therapists & counselors to offer video work and marketing work, to help them clarify their message. To help them stand out to their clients. I’ve taken some killer photos for their websites and social media. The feedback has been nothing short of AMAZING. Because it truly does matter to have the best content for your clients. It’s not just about making the therapists look amazing, but also them being their true authentic selves to their clients. That is what this is about. It’s not just about marketing, branding. It’s not always about getting the business. Yes…that is important, but in order to get, you have to give.
So I encourage you, stand out. Do something different. Don’t only do it for yourself, but for your clients, your customers. Do it to BE DIFFERENT!
