It’s Okay to Have Fun Making Marketing Videos

Sometimes I think the word fun and marketing just don’t go together. Or at least that’s the way that it seems…

Marketing does require strategy. Especially if you are a business, owner or entrepreneur, it’s so important to make videos that really communicate not only your brand, but in essence who you are, and what makes you stand out. Not only that, you have to be consistent with posting, be consistent with making creative content that’s not copying someone else, and also maintain your business in the meantime.

Something that I can fully relate with, is feeling obligated to make videos to the point where a lost fun. There was a time where I was being consistent with making YouTube videos for marketing. It was a very fun experience, but at the same time it became some thing that was very challenging as well. I got to the point where I just felt burned out making videos because they just weren’t reaching the people that I thought they needed to reach. Looking back now and I recognize that that was a very shortsighted viewpoint of what videos are supposed to do. After I took a break for making videos. I had a few clients with my counseling practice that actually watched some of the videos and chose me. Is there a counselor, because I was very genuine and honest in the videos that I put out.

I remember one of the things that a client told me is that he could get a good vibe off of who I was personally just by the way, I presented myself in the video. Hearing this person say that really meant so much to me, and actually meant more than any subscription, or like.

This is just a reminder that sometimes the payoff might not be right away. The payoff might be down the road and the work you put in now really will stay there and be rewarding. You just don’t know what the outcome will be or when it will happen. that’s why it’s so important to have fun in the moment creating content and videos that will help market yourself but at the same time rewards you while you’re making them.

So go out and have funSo go out and have fun making some content and really do an analysis on what it is that's going to bring you more joy in the moment and set you up for success in the future.